Draft — under legal review. This page was generated using Termly’s free Privacy Policy tool based on honest answers about how PlainPath Lending operates. It is not final. Items marked [NEEDS REVIEW] or [NEEDS INPUT] below must be resolved by Avi (and ideally a lawyer) before this page is treated as final.
Last updated July 02, 2026
This Privacy Notice for V&T Enterprise (doing business as PlainPath Lending) (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you visit our website at https://plainpathlending.com or any website of ours that links to this Privacy Notice; use PlainPath Lending, a free referral website that connects US residents with a network of third-party short-term lenders (we are not a lender and do not make credit decisions; we collect a short request form and pass it to lending partners who may contact the visitor about a loan offer); or engage with us in other related ways, including any marketing or events.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@plainpathlending.com.
Summary of Key Points
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? Some information may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at info@plainpathlending.com. We will consider and act upon any request in accordance with applicable data protection laws.
1. What Information Do We Collect?
Personal information you disclose to us. We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include: names, phone numbers, email addresses, state of residence, employment/income information, and bank account status and requested loan amount. We do not process sensitive information. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected. Some information, such as your Internet Protocol (IP) address and/or browser and device characteristics, is collected automatically when you visit our Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information, collected primarily to maintain security and operation of our Services and for internal analytics. Like many businesses, we also collect information through cookies and similar technologies, including log and usage data and device data.
2. How Do We Process Your Information?
We process your personal information to: deliver and facilitate delivery of our Services; respond to your inquiries and offer support; send administrative information such as changes to our terms and policies; protect our Services, including fraud monitoring and prevention; evaluate and improve our Services, products, marketing, and your experience; identify usage trends; comply with our legal obligations; and to match your loan request with lenders — we share your request with our network of third-party short-term lenders so they can consider it and, if interested, contact you directly with a loan offer.
3. When and With Whom Do We Share Your Personal Information?
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, in the following categories: Cloud Computing Services, Data Storage Service Providers, Website Hosting Service Providers, and Affiliate Marketing Programs. We may also share your information in connection with a business transfer (such as a merger, sale of assets, financing, or acquisition), and with our business partners to offer you certain products, services, or promotions.
4. Do We Use Cookies and Other Tracking Technologies?
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
[NEEDS REVIEW — Avi: the paragraph Termly generated here is standard boilerplate that also describes third-party ad-tech tracking (targeted ads, abandoned cart reminders). PlainPath does not currently use any third-party advertising or ad network on this site. Recommend removing or editing this sentence before publishing so the policy matches what the site actually does today: “We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders. The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.” To the extent these technologies are deemed a “sale”/”sharing” under applicable US state laws, you can opt out as described under “Do United States Residents Have Specific Privacy Rights?” below.]
[NEEDS REVIEW — Avi: this policy references a separate “Cookie Notice” that we deliberately did not build in this round (out of scope for Tier 2). Recommend either removing this sentence or noting that cookie details are covered directly in this Privacy Policy: “Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.”]
5. How Long Do We Keep Your Information?
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible, securely store it and isolate it from further processing until deletion is possible.
6. How Do We Keep Your Information Safe?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
7. Do We Collect Information From Minors?
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under age 18, please contact us at info@plainpathlending.com.
8. What Are Your Privacy Rights?
Withdrawing your consent: if we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the details in “How Can You Contact Us About This Notice?” below. This will not affect the lawfulness of processing before its withdrawal.
Cookies and similar technologies: most web browsers accept cookies by default. You can usually set your browser to remove or reject cookies; doing so could affect certain features of our Services. If you have questions about your privacy rights, email us at info@plainpathlending.com.
9. Controls For Do-Not-Track Features
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature you can activate to signal your preference not to have your online browsing activity monitored and collected. No uniform technology standard for DNT signals has been finalized, so we do not currently respond to DNT signals. California law requires us to disclose this; because there is not yet an industry or legal standard for DNT, we do not respond to such signals at this time.
10. Do United States Residents Have Specific Privacy Rights?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information, and withdraw your consent to our processing. These rights may be limited in some circumstances by applicable law.
Categories of Personal Information We Collect (past 12 months)
A. Identifiers (name, address, phone, email, IP address, etc.) — Collected: YES
B. Personal information under the California Customer Records statute (name, contact info, employment, financial information) — Collected: YES
C. Protected classification characteristics (gender, age, race, national origin, etc.) — Collected: NO
D. Commercial information (purchase history, transactions) — Collected: NO
E. Biometric information — Collected: NO
F. Internet or network activity (browsing/search history, ad interactions) — Collected: NO
G. Geolocation data (device location) — Collected: NO
H. Audio, electronic, sensory information — Collected: NO
I. Professional or employment-related information — Collected: NO
J. Education information — Collected: NO
K. Inferences drawn from personal information — Collected: NO
L. Sensitive personal information — Collected: NO
We may also collect other personal information outside these categories through customer support, surveys/contests, and general delivery of our Services.
Will Your Information Be Shared With Anyone Else?
We may disclose your personal information to our service providers under written contract. In the preceding twelve (12) months we have disclosed Category A (Identifiers) and Category B (California Customer Records information) for a business or commercial purpose, and we have sold or shared Categories A and B with Affiliate Marketing Programs.
Your Rights
Under certain US state laws you have rights including: to know whether we are processing your data; to access it; to correct inaccuracies; to request deletion; to obtain a copy of data you previously shared with us; to non-discrimination for exercising your rights; and to opt out of targeted advertising, the sale of personal data, or profiling. Depending on your state, you may have additional rights such as obtaining a list of third parties we have disclosed or sold data to, and reviewing or correcting profiling decisions.
How to Exercise Your Rights
To exercise these rights, contact us by emailing info@plainpathlending.com. You can opt out of the selling of your personal information, targeted advertising, or profiling by disabling cookies in your browser’s cookie preference settings. You can designate an authorized agent to make a request on your behalf, subject to proof of authorization.
Request Verification and Appeals
Upon receiving your request, we will need to verify your identity before acting on it. If we decline to take action on your request, you may appeal by emailing info@plainpathlending.com; if your appeal is denied, you may submit a complaint to your state attorney general.
California “Shine The Light” Law
California Civil Code Section 1798.83 permits California residents to request, once a year and free of charge, information about categories of personal information we disclosed to third parties for direct marketing purposes in the prior calendar year. Submit such requests in writing using the contact details below.
11. Do We Make Updates to This Notice?
Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated “Last updated” date, and we may notify you by prominently posting a notice of the changes.
12. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may contact us at info@plainpathlending.com, or by post at: V&T Enterprise, [NEEDS INPUT — Avi: street address / city / state], India.
[NEEDS INPUT — Avi: Termly asks for a mailing address here. We left it blank because we don’t have V&T Enterprise’s exact registered street address on file for this build. Please supply it, or confirm we should keep this to just “India” for now.]
13. How Can You Review, Update, or Delete the Data We Collect From You?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To make such a request, please email us at info@plainpathlending.com.
This Privacy Policy was created using Termly’s free Privacy Policy Generator, customized with honest answers about how PlainPath Lending actually operates.